Business BloggingBlogging used to be seen as kind of weird. Only people who wanted to make their private lives public started blogs. But now millions of people have gotten on the bandwagon, and not only private individuals. Many businesses, large and small, now have blogs. If your business doesn’t have a blog today, you risk being left behind as your competitors are probably blogging. If you’re not familiar with blogging, it can be challenging to get one started. A good blog is interactive, and encourages readers to leave comments and find out more about the business. If you want to ensure that you’re blog hits the mark, make sure you apply the following principles.

There are all kinds of options available with a blog, so that is a good thing to know about. With archived posts, you can use them or not but most people probably don’t read them. That is why you have categories, and if you want to include a list of archives by their dates, make sure that the list is in a drop down menu. If you want a blog that performs well, adhere to good usability principles. If you are not sure about what is best, then buy a good course on it or research the competition. A blog post that gets few comments (or none at all) is one that you should read over and analyze. Try to determine why this post is not getting any attention. It could be that this post simply does not stand out amongst the rest on your blog. Posts that don’t spark your readers’ interest are just taking up bandwidth on your blog. If your blog, overall, isn’t getting very many comments this is a huge problem. Make sure you find a way to fix this. Make sure it’s easy for people to leave comments; you may have to adjust some of your blog’s code for this. It might be something more subtle like adjusting your tone or topics. Play around until you find out what works.

It’s best to post every day in the beginning and you can do this for as long as you like. But if you want the best results, then you know what needs to be done. No matter what niche you’re in, you should post aggressively in the beginning with a new blog. When you get a schedule in place, then it’s important to be consistent with it. Your aim is to make your readers loyal to your blog, and it takes some time for that to happen.

Creating a business blog is a lot of work but fortunately it’s not back breaking work. Keep working on your knowledge base about developing a blog that turns out to be something good. As you grow and work on your blog and learn more about blogging, you’ll figure out what works for you and what doesn’t. In the end, it’s all up to you and how hard and diligently you’re willing to work at this.

For more info and tips on promoting your local business with SEO, visit Red Rain SEO’s website They are NY SEO Experts and have been helping local businesses since 1995.

If you have a website, one of the most important things to do is search engine marketing to help get your website known on the big search engines. The higher your website appears on Google, Yahoo, and MSN for your targeted keywords the better. If you’re looking to generate some free website traffic it is not difficult to do, you just have to know how to start. Here are 6 search engine marketing tips to help you get where you need to be.

1. Optimize For Your Target Audience
Search engines are looking for pages that suit your audience’s needs and answer their questions more than anything. By finding out who your target audience is, you can begin optimizing your keyword use and generating free website traffic the way the search engines need you to.

2. Find The Right Keywords
By doing extensive research to determine the best keywords for your website, you will bring in more free website traffic than planned. You need to use research tools such as Wordtracker, Google adwords, and overture to find out what keywords are best to optimize for your website. After you have compiled a list of the better keywords for your site, then determine what is best for your target audience.

3. Worthy Content
One of the most important search engine marketing tips is to have content that is fresh and rich to interest your visitors. You need to make sure you provide new and intriguing content to your visitor’s that includes your target keywords. By doing so you will find that you are getting more of a returning visitor base.

4. Link Trading
In order to get free website traffic you have to trade links with other websites. Depending on the search engines you are looking at, some need quality links that are relevant to your website whereas search engines like Google are looking more for a site that contains a large quantity of links. Do some research to determine what is going to get you more traffic to your website. Either way, the better your website is the more people will need to link to your site without you having to ask.

5. Avoid Lots Of Graphic
If you need to be high on the search engines and begin receiving free website traffic, try to stay away from large banners and flashing animations. That’s not to say you should not use a couple here and there, but content is what is going to get you more traffic than anything. Using a large number of graphics just clutters the page without informing your visitors about anything they need to know.

6. Article Writing
Article writing is one of the best search engine marketing tools. By writing articles you can optimize your targeted keywords, inform readers about your website in a few sentences, and give them your link to your website. After writing articles, you can submit them to article directories or place links to your article on blogs and in forums to spread the word.

Copyright Melody Heddings

Many brick and mortar companies that are catering to their local clientele find it hard to SEO for local markets despite targeting the best keywords. Quite naturally this is not a surprising matter as many of them, although efficient in running their off line businesses, typically stumble over two critical blocks.

Stumbling Blocks and SEO for Local Markets

When local businesses set to do SEO for local markets, many of them invariably ignore the need to think rationally because they are advised by SEO experts to target the big three search engine users and sometimes get confused and tackle this feat on a global level resulting in global traffic. The direct fall out of this step is exposing your business offers, products or services to the world at large only to dilute all other local online SEO efforts. If your product is not global you are in trouble. So here is the stumbling block number one.

1. Not using localized target keywords, however good they are, will leave your new websites way down the SERP’s locally. Actual localized keywords you should be targeting in which will bring you a steady stream of natural traffic.

The second block where you might probably stumble, especially if you are new to web and optimization is wrongfully assuming internet marketing techniques as something radically different and for removed from the earthly- worldly affairs that we all do by trial and errors over and again. The crux of the matter here is SEO for local markets is only a small part of larger marketing exercises, with certain twists, to get exposure with local locations. Here is the second stumbling point in SEO for local markets.

2. SEO for local markets is not a marketing technique but a sophisticated local technique of optimizing websites on a local basis. Obviously, the one who knows the pulse of the market is not the SEO expert but can contribute his knowledge to SEO expert.

So, What Is Actually SEO For Local Markets?

Let me dash you through steps involved in SEO for local markets in short.

1. Localize your target keywords. This includes prefixing or suffixing local terms, names, and names of areas, cities or zip codes with target keywords. Example: remodeling contractors Orange County”, not remodeling contractors”.

2. Submit to local search engines (find one, if you don’t know already), directories and web based yellow pages.

3. Display your mailing address with street address, zip code and complete. Once your site is indexed, these words gain prominence as a part of content.

4. Submit to local listing sections of Yahoo and DMOZ which is in addition to generalized listing.

5. Don’t leave out general SEO techniques because you want to SEO for local markets which the power of link building which can be done globally as there might not be enough local sites to beat you competition.

6. Get on the local maps of Google, Yahoo, as this generally puts you on front of the local search engines.

7. Exchange links and banners with local businesses as the local traffic exchange will bring you new business. Avoid changing banners or links with competitors but exchange them with businesses that will complement you. Verify there traffic so it’s a almost even exchange.

Dominating local SEO can be done fairly easy you just either hire a professional with a proven track record or take time to learn local SEO. The main concern is to be patent as it takes at least 3 months to start seeing results.